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Jacobson Insurance Services LLC - Insuring Two Rivers and All of Wisconsin

At the Jacobson Insurance Services LLC, we provide prompt service and expert advice for your personal insurance, business insurance, and life insurance needs here in northeast Wisconsin. We represent Erie Insurance, a recognized service leader in the industry.

Our partnership with Erie Insurance allows us to offer our policyholders as near perfect protection, as near perfect service as is humanly possible, and to do so at the lowest possible cost.

Specializing In Erie Insurance

Erie Insurance has been helping customers since 1925 with their auto, home, business, and life insurance needs.
Click here to get an auto insurance quote with Erie Insurance "ERIE Auto Insurance Quote" (opens in new tab)
Click here to pay your Erie Insurance bill "ERIE Pay Your Bill" (opens in new tab)
Click here to use the Erie Insurance Life Insurance Calculator "ERIE Life Insurance Calculator" (opens in new tab)
Kim Jacobson
Bill Jacobson
Kim Jacobson and Bill Jacobson
Insurance Agents / Owners
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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know that your vehicle is getting the best protection possible.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your policy.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for you.
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Recent News & Updates

Common Insurance Myths Debunked

Posted: January 16, 2026

What Your Friend on Social Media Got Wrong! Everyone has that friend who becomes an instant expert after watching a short video or reading a headline. Insurance myths travel fast, and they can cost real money when a claim happens. Clearing up a few of the most common myths helps you choose better protection and avoid unpleasant surprises. Myth #1: Red Cars Cost More to...

The Ins and Outs of Commercial Auto Insurance

Posted: January 4, 2026

What Every Business Owner Should Know Modern businesses are always on the move. Delivery vans drop off products, service trucks head to job sites, and sales reps crisscross town to meet clients. Any time a vehicle is used for business, your company faces risks that a personal auto policy may not fully cover. Commercial auto insurance is designed to handle those business exposures. What Counts...

Your New Year’s Insurance Checklist

Posted: January 1, 2026

A new calendar year is a natural reset. Over the past 12 months, you may have moved, bought a car, started a home-based business, gotten married, or welcomed a new baby. Those milestones change more than your social media feed; they also change the protection you need. A quick insurance checkup in January can help keep your household on track and your budget under control....

What’s the Difference Between General and Professional Liability Insurance?

Posted: December 19, 2025

General liability (GL) addresses bodily injury, property damage, and specific personal or advertising injuries arising from your premises, operations, products, or marketing. Professional liability (PL), or errors and omissions, addresses financial loss resulting from negligent advice, design, or services. Many businesses need both because a single project can involve physical hazards and professional decisions. General Liability in the Wild GL responds to everyday hazards that...